that sure was fun; or, thanks for the traffic, netflix.

Hopefully I gained some new feed readers yesterday – over a hundred people came here looking for reasons why Netflix’s site had been down all day yesterday. On a personal note, thanks for reading!

This morning, reports are coming out regarding the downtime. Initally, it was thought that a massive power outage in San Francisco was the cause of the outage – but the AP put the kibosh on that thought process pretty quickly:

The online hub of Netflix’s rental system went down Monday evening and remained unavailable until Tuesday afternoon, locking out subscribers for more than 18 hours. Spokesman Steve Swasey attributed the outage to an unanticipated problem that he declined to describe.

The breakdown didn’t appear to be related to San Francisco power outages that were blamed for temporarily knocking out several popular Web sites, including Craigslist, Technorati, Typepad and Livejournal. 

A comment on Boing Boing concluded that it was nothing more than a redesign of the site that had to do with the price restructure that I mentioned yesterday – although why it took 18 hours or so to change some graphics and text around is beyond me. Wouldn’t it stand to reason that Netflix would have prepared the images and simply swapped them in about an hour? Plus, I think that Swasey would have probably used that excuse to promote the new lower price, instead of referring to a strange “unanticipated problem.”

Well, whatever it was, it sure was embarrassing for Netflix, just the next pearl in a necklace of bad financial news this week. It’s a good thing for Netflix that Blockbuster has created so much ill-will in consumers that their market share, while slipping, isn’t really in risk of going down the tubes anytime soon. They are simply entering out a levelling process in their customer base, which is natural for all companies. What will be the next great idea that pushes them even further? Who knows, but it’s not going to just be a price war.

Now, if you’ll excuse me, I have to finally go mess around with my queue.

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Filed under a big scary blogosphere!, netflix.

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